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Through the looking glass: The lessons of Gravity

“Lowry … stood across the road from his subjects and observed. Often enough there are a number of individuals in a crowd peering back at him. They invite us momentarily into their world, like...

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Does movie marketing actually work?

It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla follows Spiderman. Is it the brand name that’s...

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Movie marketing re-imagined in the mobile age

Along with the trailer, the poster continues to be a core staple of movie marketing. Over the years there’s been a whole host of innovations as media formats have evolved, with the likes of augmented...

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