Through the looking glass: The lessons of Gravity
“Lowry … stood across the road from his subjects and observed. Often enough there are a number of individuals in a crowd peering back at him. They invite us momentarily into their world, like...
View ArticleDoes movie marketing actually work?
It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla follows Spiderman. Is it the brand name that’s...
View ArticleMovie marketing re-imagined in the mobile age
Along with the trailer, the poster continues to be a core staple of movie marketing. Over the years there’s been a whole host of innovations as media formats have evolved, with the likes of augmented...
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